Vlad Ligier
Project Overview
A mobile app was created to support dairy farmers in managing milk collection. Integrated with an existing system used by dairy plants, the app provides real-time updates on pick-ups and ensures smooth communication between farmers and dairies.
Problem & Goals
Farmers lacked visibility into milk collection schedules, leading to miscommunication and operational inefficiencies. The main goals were:
Improve transparency and coordination between farms and dairies
Reduce errors in the collection process
Deliver real-time status updates in a simple and accessible format
Ensure the solution fits seamlessly into farmers’ daily routines
Process & Solution
Conducted stakeholder interviews to identify key user needs
Mapped user flows around core tasks like pick-up tracking and status checking
Focused on clarity and ease of use given the rural and offline context
Designed a clean, minimal interface with clear notifications and status indicators
Built high-fidelity prototypes for quick validation and testing with end users
Outcomes & Metrics
Over 3,000 users joined within the first six months
90% of surveyed users gave the app the highest rating
Communication between farmers and dairies became more efficient and error-free
The app helped streamline operations and build stronger trust across the supply chain
Next Steps
Following initial user testing, the next phase focused on evaluating how farmers interacted with the core features such as pickup tracking, notifications, and real-time status updates. Planned steps included collecting structured feedback from field users, measuring adoption across different regions, and analyzing task completion rates in offline scenarios. Insights would help optimize the app’s clarity and reliability in rural environments, improve trust in communication with dairies, and inform future iterations including expanded reporting and route planning features.
Client:
DAC.digital
My Role:
Product Designer
Year:
2024
After implementing the MuuFarmer app, communication between farmers and dairy plants improved significantly. The seamless integration with the Muumap system streamlined milk collection processes, resulting in greater transparency, reduced errors, and a more efficient workflow for both farmers and dairy operators. In less than six months, the app attracted over 3,000 users. Additionally, a user survey revealed that 90% of users rated the app with the highest score, highlighting its usability and effectiveness in daily operations.
